Meet Lloyd
Hello! I’m Lloyd—a British-born, New York-based brand strategy and marketing consultant specializing in crafting compelling strategies for culturally driven brands.
With 15 years of experience in the US and UK, I’ve worked with and for iconic global brands, leading creative agencies, and premier sporting organizations. This diverse background has honed my business acumen, creative prowess, and strategic insight, enabling me to build impactful brands and drive significant business results.
Curious, collaborative, and empathetic, I leverage deep insights and innovative marketing solutions to shape brand narratives that drive business success and foster cultural conversations. I combine optimism with a strong work ethic to find the right answers.
Experience
Red Bull, New York - Director, Marketing Communications Strategy
April 2021 to presentLloyd Evans, New York - Brand Strategy Consultant
December 2019 to currentSelect clients: Acast, Discogs and Klarna
Agencies / clients: Sylvain / Amazon Luxury Stores and Virtue (VICE) / Malibu
Matte Projects, New York - Director, Brand Strategy
August 2017 to December 2019Converse, London - Brand Energy Marketing and Communications UK Lead
January 2016 to December 2016Freelance, London - Account Director
January 2013 to December 2015Select agencies / clients: Leo Burnett / Mercedes-Benz; M&C Saatchi / Reebok; Pitch Marketing Group / FootLocker; TVC Group / 2XU, Jaguar Land Rover
London 2012 Olympic Games (LOCOG) - Press Officer
August 2010 to September 2012
Industries and Clients
Beer and Spirits: Kirin (AB InBev); Grey Goose (Bacardi Martini)
Fashion: Converse; Foot Locker
Sport and Lifestyle: Adidas; Nike; NBA; Reebok Classic
Technology: Amazon, Klarna
Travel and Hospitality: Marriott Luxury Hotels, Related Group
Recognition
Sabre Awards (2014 and 2019); PR Week Campaign of the Year 2012