Meet Lloyd
Hello! I’m Lloyd—a British-born, New York-based brand strategy and marketing consultant specializing in crafting compelling strategies for culturally driven brands.
Currently, I lead marketing and communications strategy for Red Bull in the strategic New York market, driving brand engagement and growth through innovative storytelling in sports and culture. I’ve built and oversee a first of its kind team combining expertise in content, creator marketing, and media relations, fostering high performance through continuous coaching and collaboration.
With 15 years of experience, my career spans iconic brands like Converse, acclaimed creative agencies, and major sporting events, including the London 2012 Olympic Games. This diverse background has sharpened my strategic thinking, creative execution, and ability to deliver measurable impact.
Curious, collaborative, and entrepreneurial, I specialize in solving complex business challenges with strategy, creativity, and innovation - most recently partnering with brands like Klarna, Acast, and Discogs.
If you're a business, brand or agency aiming to make an impact in culture, sports, or beyond, let’s connect—I’d love to chat! You can reach me at lloyd (at) lloydgevans.com
Lloyd
Experience
Red Bull, New York - Director, Marketing Communications Strategy
April 2021 to presentLloyd Evans, New York - Brand Strategy Consultant
December 2019 to currentDirect clients: Klarna, Acast, Discogs
Agency partners: Virtue (VICE), SYLVAN, Matte Projects
Clients: Adidas, Amazon, Marriott, Kirin Beer, Malibu
Converse, London - Energy Marketing UK Lead
January 2016 to December 2016Various, London - Senior Account Director
January 2013 to December 2015Select agencies / clients: Leo Burnett / Mercedes-Benz; M&C Saatchi / Reebok; Pitch Marketing Group / FootLocker and NBA; TVC Group / 2XU, Jaguar Land Rover
London 2012 Olympic Games (LOCOG) - Senior Press Officer
August 2010 to September 2012
Industries and Clients
Beer and Spirits: Kirin Beer (AB InBev); Grey Goose (Bacardi Martini)
Fashion: Converse; Foot Locker
Sport and Lifestyle: Adidas; Nike; NBA; Reebok Classic
Technology: Amazon, Klarna
Travel and Hospitality: Marriott Luxury Hotels, Related Group
Recognition
In my role as Senior Press Officer for the London 2012 Olympic Games, I was recognized with a number of awards including Campaign of the Year (PR Week Awards); Gold Stevie for Corporate Communications Team and Crisis Management Recognition award (Stevie Awards) and Best Use of Media Relations (CIPR Excellence Awards)
In addition, I collaborated with key global sponsors like Visa, Coca-Cola, and P&G, supporting their award-winning Olympic marketing campaigns that earned Clio Sports Awards including: Cannes Lions Grand Prix (Coca-Cola and P&G); Clio Sports Gold for Coca-Cola's “Move to the Beat”; Clio Sports Silver for P&G's “Thank You, Mom”and Clio Sports Bronze for Visa's “Go World”
Additionally, Leo Burnett, M&C Saactchi and Pitch Marketing Group are some the most acclaimed agencies in advertising (2013 to 2015).
Most recently I was part of the Red Bull team that brought to life the ‘Race to Miami’ content piece, recognized with a Sports Emmy (2023).