Converse
As the Energy Marketing lead for Converse UK, I significantly contributed to bringing the brand back on trend and out of revenue decline to 4% growth.
This included the brand’s first regional culture and influence marketing strategy, delivering $1.2M in media value and increase in awareness & consideration.
Brand Communications
Crafting and communicating brand and product stories
Developed and executed 20+ communication campaign strategies spanning PR, events and experiences, influencer marketing, content creation, social and paid
Included the re-introduction of the iconic One Star and the launch of the Holiday Nude silhouettes
Delivered a press reach of 5 billion across a 12 month period, record sales and restored Converse as the leading brand for key sales accounts
Brand Energy Marketing
Building brand equity and driving demand for Converse’s pinnacle products among innovators and early adopter consumers.
Tier A to C influencer strategy including a permanent seeding space at Converse HQ
Brand moments at London Fashion Week, Brit Awards and Jacket Required
Collaborations and strategic partnerships with London Evening Standard, I-D and Notion
