TAG Heuer: Monaco 50

Role: Global PR launch strategy and execution

I developed and executed a global communications strategy for Tag Heuer to celebrate the 50th anniversary of the iconic Monaco timepiece at Monaco Formula 1 Grand Prix.

The three-day event included a private tour of the Monaco Top Cars Collection museum, a retrospective of the TAG Heuer Monaco, and a debrief of the Grand Prix qualifications with Christian Horner, Team Principal of the Red Bull Racing Formula One team.

Guests including Patrick Dempsey, Bella Hadid and Winnie Harlow also enjoyed an performance by DJ Bob Sinclar during an exclusive party on the TAG Heuer Yacht, as well as VIP access to the Grand Prix, for which TAG Heuer has been the Official Watch since 2011.