Kirin Beer: Choose Fortune
Brand strategy; Campaign development and execution
Japanese beer Kirin was perceived as a sporadic restaurant drink, lacking a clear point of view and wanted to appeal to a younger audience.
'Choose Fortune’ re-introduced the brand in the US with discovery at the heart of the brand narrative, rewarding those who look beyond the obvious.
The campaign was brought to life through OOH, digital and social.
Campaign elements
Campaign strategy, creative direction and execution
High impact OOH in New York, LA
Socially led campaign content
Digital advertising toolkit