Vaultworks: Heroes and Legends

Role: Global launch strategy development and execution

To support the entertainment industry impacted by Covid-19 and fight racial injustice, Vaultworks released unseen photos of music icons such as David Bowie, Amy Winehouse, Prince, Kanye West and Jay-Z.

I developed and executed an impactful global launch strategy that cut through a crowded news cycle to deliver quality coverage in top tier titles including The Guardian, HYPEBEAST and Vogue.