Amazon: The Next Destination by SYLVAIN
Role: Brand strategy and campaign development
Amazon Luxury Stores is an innovative shopping experience that allows Prime members to shop iconic, luxury designers straight from the Amazon app right to their front door.
To celebrate Amazon’s most high profile innovation of 2020, the tech giant partnered with Oscar de la Renta to announce Luxury Stores as 'the next destination for luxury.’
The launch film - starring Cara Delevingne, directed by Bunny Kinney and styled by Jason Bolden - brought to life the technological features of the Luxury Stores experience while celebrating hero pieces from the collection.
Launch film
The film utilizes a seamless camera technique inspired by TikTok: hidden transitions that transport the viewer from world to world, effortlessly moving between surreal and colorful experiences.
This technique taps into a modern and youthful aesthetic that speaks across social and digital channels.
Campaign elements
Launch film and shorter executions
Hero campaign photography and unique e-com assets for Amazon’s website and the Luxury Store app
Influencer integration and amplification
Social and digital advertising toolkits