Amazon Luxury Stores: Roland Mouret by SYLVAIN
Role: Brand strategy and creative campaign development
To welcome an unconventional designer such as Roland Mouret to Amazon Luxury Stores during Fashion Week, a new way was needed to talk about traditional fashion shows.
The campaign broke through the noise of a Covid hit fashion week by creating a ‘No Show’ - no influencers, no physical location, no models and no waste.
Through a modern and innovative CGI style still unexplored by high fashion, the digital fashion show showcased the Roland Mouret collection moving through never seen before worlds and landscapes.
Launch film
The film utilized innovative CGI techniques to create a fantastical utopia brimming with new forms of life.
These distinctive worlds communicate the anywhere/anytime convenience of Amazon Luxury Stores as well as Roland Mouret’s commitment to breaking boundaries.
Campaign elements
Launch film and shorter executions
Hero campaign photography and unique e-com assets for Amazon’s website and the Luxury Store app
Social and digital advertising toolkits