Amazon Luxury Stores: La Perla by SYLVAIN
Role: Brand strategy and campaign development
For the 2020 holiday season, La Perla and Amazon celebrated the power of self-love and confidence through a female-led campaign, featuring supermodel Joan Smalls.
The campaign embodied female empowerment through self-love and self-gifting, focusing on the delicacy and form of La Perla pieces from the seasonal collection.
Launch film
A story of self love and celebration of the female form, the campaign film sees Joan Smalls through a reflective and liberated female gaze.
The film also spotlights hero styles from La Perla’s Fall/Winter 2020 collection, taking the viewer through the intricate craftsmanship seen woven delicately through each piece.
Campaign elements
Brand strategy, creative direction and execution
Campaign film and shorter executions
Hero campaign photography
Talent management
Influencer strategy and management
Digital and social toolkits