Klarna: Get What You Love

Role: Brand strategy and campaign development

Shopping service Klarrna is the global leader in the generational shift away from credit cards. Featuring pop icon Lady Gaga, the campaign challenged the outdated Leap Day marriage proposal tradition and drove significant business outcomes including app downloads and new customers.

Campaign elements

• Multi-phase PR, Social and Influencer approach

• HYPEBEAST partnership

• Limited edition engagement rings designed by fashion activist Bea Akerlund

• High impact OOH in New York, LA and San Fransisco

• Social competition