Malibu: Let the Funshine In by Virtue Worldwide
Role: Brand strategy and campaign development
This global campaign celebrated the in real-life awkwardness that surfaced as the world open up again post pandemic. The above-the-line creative is a playful depiction of the social rustiness that can happen after a year of restrictions, and encourages everyone to embrace the sunshine and the joy of being back together, whatever happens.
Campaign films
The series of short films depicts a group of friends who try to get their summer vibe going whilst attempting different activities to varying degrees of success.
These include creating the first summer playlist, playing team sports, debuting a new outfit, making a cocktail and attempting to dance.
The films were directed by Jocelyn Anquetil and produced by Chris Harrison at Pulse.
Campaign elements
Above the line media campaign running across YouTube, Instagram, Facebook and Snapchat, as well as on digital display.
Collaborations with global singer-songwriter Anne-Marie, actor Michael Dapaah, and nine influencers, who will be releasing their inner ‘Funshine’ all summer long and inviting their followers to join them.